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Identifying Purpose

Acknowledging the good reasons that many leaders have for not wanting to discuss or clarify strategic purpose, why should they still do it? A clear, shared sense of purpose for a team, department, or college is one of the best tools that leaders have to create alignment, motivation, and, more broadly, provide a solid foundation for strategic thinking.

Learn more in the Identifying Purpose job aid.

Published: October 19th, 2016

Category: Create & Communicate Vision, Strategic Thinking