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Strategic Communications Academy for UF Leaders & Scholars

Program Schedule | Program Faculty | Eligibility | Program Cost | Program Application

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Application period for the 2020 program is now open.

UF’s College of Journalism and Communications and UF Training & Organizational Development are pleased to offer a unique professional development program for faculty and staff ready to take their communication and leadership skills to the next level.  Designed for UF employees working to advance positive change in academic or professional areas of interest, this program will help participants:

  • Build and manage relationships with the individuals and organizations crucial to helping them achieve their goals
  • Hone storytelling skills to inspire support for a department’s mission and vision
  • Create a strategic communications framework
  • Develop thought leadership in their fields of study
  • Use design thinking and systems thinking to create meaningful calls to action
  • Communicate inclusively to build connections with diverse audiences
  • Write with confidence, clarity, and charisma
  • Create memorable and compelling TED-style presentations
  • Facilitate high-stakes meetings with “influentials” such as high-level administrators, policy makers, and funders
  • Interact with the news media to build credibility and call people to action
  • Think quickly in challenging communication scenarios
  • Leverage social media to develop a meaningful digital network

Program Schedule

Program participants will meet once a month (March to September 2020) for engaging learning activities, coaching sessions with UF communications experts and professional networking. Participants will complete a final project that helps them solve specific challenges and applies what they have learned in the program.

The Six Imperatives for Changemakers
Introduction to Storytelling for Changemakers
March 11 – 9:00 a.m. to 4:00 p.m.
Using the Science of Strategic Communications to Develop a Strategic Communications Framework April 16 – 9:00 a.m. to noon
Message Development
Science of Storytelling for Changemakers (Advanced)
May 21 – 9:00 a.m. to 4:00 p.m.
Systems Thinking & Design Thinking Intensive
Communicating for Diversity and Inclusion
June 18 – 9:00 a.m. to 4:00 p.m.
Followed by after-hours social
How to Deliver a TED-style Presentation
Visual Communications
July 16 – 9:00 a.m. to 4:00 p.m.
Coaching Office Hours (Strategic Communications Framework)
Sign up for a half-hour, 1:1 session
Building Support for Your Ideas
How to Build a Network at Your Next Conference
*Includes optional social media section
August 13 – 9:00 a.m. to 4:00 p.m.
Final Project Presentations September dates TBA — Scheduled based on participants’ availability
Graduation and Social Sept 24 – 5:00 p.m.


Ann Christiano

Program Faculty

  • Ann Christiano, MPAP
    Director, Center for Public Interest Communications and Frank Karel Chair in Public Interest Communications at the University of Florida’s College of Journalism and Communication
  • Annie Neimand, Ph.D.
    Director of Research, Center for Public Interest Communications, College of Journalism and Communications
  • Ellen Nodine, MAE
    Director of Programs and Training, Center for Public Interest Communications, College of Journalism and Communications
  • Matt Sheehan, MBA
    Managing Director, Center for Public Interest Communications and Journalism Faculty at the College of Journalism and Communications

Check out the program faculty bios to learn more about this team of instructors.


  • Applicants must be UF faculty members or TEAMS staff members
  • Applicants must have support from their supervisors

What are people saying about the SCA?   

“Participating in SCA this past year has been one of the highlights of my time here at UF.  Communicating and translating our scientific findings for the greater good is one of the most important jobs of public universities.  However, faculty, staff, and administrators are often not well prepared to communicate effectively.  The strategic communication academy team provides this training.  The SCA team worked with me and helped hone my communication skills, focus and refine my ideas and message, and provide me with a toolset that I can apply to my research, my teaching, and my service commitments here at UF.  In addition, by participating in this training, I have been able to network with people all over the UF campus and learn more about our campus community.  At the end of this year long training, I published an article that summarized 10 years of my research findings in The Conversation.  My article has now been republished 38 times in outlets including The Washington Post, The Smithsonian, Scientific American, Quartz, Slate, and World Economic Forum. It was translated to French and republished 7 times in French speaking news outlets.  To date, my article has been read over 330,000 times.  I would have never been able to accomplish this without the training and guidance from the SCA team.” ~ Dr. Lisa S. Scott, Associate Professor of Psychology

“The SCA has given me new ideas on how to communicate my program of research to colleagues within and outside UF.” ~ Dr. Toni Glover, Assistant Professor, College of Nursing

“This class has helped increase my understanding of communication. It’s very informative, thought provoking and creates a deeper sense of knowing how to communicate effectively. This class provides you the knowledge needed to make your communication skills STICK! If you are looking to enhance both personal and professional communication skills, this is the course for you.” ~ Tanya Hughes, Associate Director, Facilities Services

“Best faculty development program I’ve participated in…plus it’s a lot of fun!” ~ Dr. Mustafa Ahmed, Director, Mechanical Circulatory Support Program,
Cardiovascular Medicine

“The single most beneficial professional development experience I have participated in during my 18 years at the University of Florida.” ~ Chandra Hardy, Director of Admissions & Student Services, Warrington College of Business

“The Strategic Communication Academy was a career-changing experience. This was a very practical program; each session included approaches of immediate relevance to my work. Skills learned through the academy impact how I approach creating and sharing vision and also my presentation style. I implemented the project developed through the class within a week of my final presentation.” ~ Dr. Melissa Armstrong, Assistant Professor, Department of Neurology

“Through the art and science of storytelling, the Strategic Communication Academy showed me how to invite daring into my work and how I communicate my ideas. Expert facilitators shared indispensable communication strategies that have helped me obtain my objectives. I learned the power of crafted messages, audience analysis and how to prepare an impactful presentation. Masterfully designed learning opportunities and the cohort learner community gave me the time and supportive space to experiment with the tools and techniques. As a result, I found my voice and my professional networked branched in exciting ways; two collaborations are already in the wings! I could not be happier with the SCA process and outcomes. If you want your presentation to be the one everybody talks about at the next conference, or you’ve got an idea but aren’t sure how to gain support, do not hesitate to sign up for the next offering…” ~ Ashley Weser, UFIT Education and Training Program Manager, Academic Technology

“The academy was the single most helpful program in helping me develop new tools as a communicator. I believe that I am now prepared to give my department the best performance as a communicator in the 21st century.” ~ Beverly James, Director of Public Relations, UF/IFAS Communications

“This has been an incredible experience and one of the most valuable workshops I have attended. The instructors are excellent and have helped each of us identify and collect the ‘stories’ that are important for us to accomplish our goals and mission. I am excited to bring back to my library everything I have learned.” ~ Valrie Minson, Chair, Marston Science Library

“The program, instructors, and personal outcomes have moved my research and extension communication to new levels. I am now more purposeful, and I would like to think, more effective at conveying messages and eliciting calls to action. I would recommend the program to anyone who needs to strategically communicate, which should be everyone! Normally I have trouble staying off of my email and away from work for 8 hours of lecture and activities, but all instructors kept me on the edge of my seat. The cooperation and camaraderie you encouraged inspired me to do similar in my classes. I made new friends, developed new collaborations, and feel more inspired to stay at UF and use my voice to make a difference.” ~ Dr. Raelene Crandall, Assistant Professor, School of Forest Resources and Conservation

“One of the ways participating in the Strategic Communications Academy is helping me reach my goals at work is the tools. In SCA, we were given many worksheets to help generate ideas and organize thoughts to more effectively communicate. Since being provided these tools, I’ve been using them consistently. One of the excellent unexpected outcomes of SCA was the camaraderie with our group and housemates. I’m going to miss seeing these folks on a regular basis. When’s the reunion? UF faculty and staff should consider taking this program because success is predicated on communication. If we don’t challenge ourselves to be the best communicators we can be, our success is limited.” ~ Darcie Burde, Director for Fitness & Wellness, UF Department of Recreation Sports

Program Cost

The fee to participate is $1750 (or $4500 for three participants in the same department/college).  All materials, facilitation fees, and meals are included with no travel needed for those who live and work in Gainesville, FL.

Program Application

  • Participants are selected via a competitive application process
  • Deadline for 2020 program:  January 22, 2020
  • Applications will be considered by the Strategic Communications Academy Selection Committee, with selection being announced in February 2020

Apply Now


Annie Neimand


If you have questions about the Strategic Communications Academy for UF Leaders & Scholars, please contact:

Ellen Nodine, M.A.E.
Director of Programs and Training, Center for Public Interest Communications, College of Journalism and Communications
352-273-1098 | enodine@jou.ufl.edu

Additional Program Option:  The Academy of Strategic Creativity

No matter what your role is at UF, your job shares a trait with all others: problem solving.  The Academy of Strategic Creativity helps faculty and staff unlock creative potential, generate fresh thinking, and implement new and powerful ideas for the Gator Good.  While the Strategic Communications Academy helps participants become powerful changemakers through effective communications, the Academy for Strategic Creativity bolsters participants’ creative problem solving capabilities.  Systematically identify the right problems for you and your team to tackle, align creativity with strategic thinking, and use the tools of the world’s most creative people to increase your impact and results.

Learn more >>>