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Academy of Strategic Creativity

“You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not?'” ~ George Bernard Shaw

Academy for Strategic Creativity logo

Want to learn more about the program in the meantime?  Contact Amy Bucciarelli, MS,
ATR-BC, LMHC.     

UF’s College of the Arts, College of Journalism and Communications, and Training & Organizational Development are pleased to offer a unique professional development program for faculty and staff ready to take their creativity and problem solving skills to the next level.  By combining the talents of various UF creativity experts across a wide range of disciplines, this program supports faculty and staff who want to unlock their creative potential, generate fresh thinking and implement new and powerful ideas for the Gator Good.

This program will help participants:

  • Apply the behaviors, thinking tools and frameworks used by the world’s most creative people to imagine and formulate multiple solutions to challenging problems
  • Recognize and overcome the common barriers that stifle creativity within individuals and organizations
  • Systematically identify the right problems for you and your team to tackle
  • Align creativity with strategic thinking
  • Articulate big challenges in ways that inspire and motivate others
  • Implement best practices for generating creative and innovative ideas within a group dynamic
  • Strengthen ideas through effective prototyping, testing and reflecting
  • Take advantage of various creativity resources on campus to elevate the quality, impact, and reach of their work
  • Formulate an executable plan for launching an innovative solution
  • Communicate ideas to achieve buy-in, generate partnerships, and drive results

Program Schedule

Program participants will meet once a month (May to November 2019) for engaging learning activities, coaching sessions with UF creativity experts and professional networking. Participants will complete a final project that helps them solve specific challenges and applies what they have learned in the program.

Session Topics Date/Time
What is Creativity?

The Psychology and Mechanisms of Creative Thinking

Processes and Pathways for Unlocking Your Creative Potential

Design Thinking Intensive

Strategic Creativity

Unleashing the Creativity of Your Team

Creative Project Workday

Innovation and Prototyping

Leveraging Creativity Resources on Campus
(Guest Speakers)Project Review and Feedback
Ideas to Action

Communication Skills to Drive Results

Final Project Presentations TBA
Graduation and Social TBA

“If you want something new, you have to stop doing something old.” ~ Peter F. Drucker

Program Faculty

  • Amy Bucciarelli, MS, ATR-BC, LMHC
    UF Creative Engagement Liaison
    Lecturer, Center for Arts in Medicine
  • Jim Harrison
    Creative Director, The Agency
    Lecturer, College of Journalism and Communication

Check out the program faculty bios to learn more about this team of instructors.  Based on participant input, this program will also feature a diverse group of guest speakers during session 5:  Leveraging Creativity Resources on Campus.


  • Applicants must be UF faculty members or TEAMS staff members
  • Applicants must have support from their supervisors

Program Cost

The fee to participate is $1590.  All materials, facilitation fees, and meals are included with no travel needed for those who live and work in Gainesville.

Program Application

  • Participants are selected via a competitive application process
  • Deadline for 2020 program:  TBA
  • Applications will be considered by the Academy of Strategic Creativity Selection Committee, with selection being announced later this spring

Applications are currently closed.


If you have questions about the Academy of Strategic Creativity, please contact:

Amy Bucciarelli, MS, ATR-BC, LMHC
UF Creative Engagement Liaison
Lecturer, Center for Arts in Medicine
352-273-1488 | abucciarelli@ufl.edu

“Imagination is the uniquely human capacity to envision that which is not; it is the foundation of all invention and innovation.” ~ J. K. Rowling

Additional Program Option: The Strategic Communications Academy

You have creative ideas and want to make an impact. Now what? Take your influence and persuasive skills to the next level—and bring your ideas to life. The Strategic Communications Academy is a unique professional development program for faculty and staff ready to advance their communication and leadership skills and create positive change in academic or professional areas of interest. While the Academy for Strategic Creativity bolsters participants’ creative problem solving capabilities, the Strategic Communications Academy helps participants become powerful changemakers through effective communications.

Learn more >>>